The process was collaborative and iterative, focusing on aligning the brand’s needs with user expectations. Here’s a quick breakdown:

• Research and Workshops: We began by understanding the brand’s goals and challenges, hosting workshops with teams across design, marketing, and development to define the core values we wanted to communicate.
• Design and Testing: We crafted the foundational elements—logos, typography, colors—and rigorously tested them for usability and accessibility, ensuring compliance with WCAG standards and a seamless user experience across platforms.
• Documentation and Refinement: The final step was creating an easy-to-follow guide with clear instructions for various applications. We kept it flexible, allowing for future updates based on feedback and evolving needs.

These guidelines are more than a design manual—they’re a framework to ensure the brand stays consistent and trustworthy across every touchpoint:

• Applications: From websites and apps to marketing campaigns and internal tools, the guidelines provide adaptable solutions for all digital environments.
• Core Elements: They define logo usage, typography (like VAG Rundschrift D and Open Sans), and a cohesive color palette, balancing professionalism and approachability.
• Accessibility: The guide prioritizes inclusivity, with proper contrast ratios, minimum font sizes, and clear alignment rules, ensuring content is accessible to everyone.

In an industry where trust is everything, these guidelines ensure Small World consistently projects reliability and professionalism. They also streamline workflows for teams, reducing ambiguity and accelerating time-to-market for campaigns and products. Ultimately, this framework supports the brand’s growth while staying true to its mission of connecting people worldwide.